Food From The Earth Shouldn’t Cost The Earth
A new plant-based restaurant serving ‘rebellious street in the centre of Holborn with a crowd-pleasing menu that makes vegan food accessible to all.
Vetomeato opens in The Old Crown pub in New Oxford Street with the ambition to become Central London’s ‘vegan hub’, with a focus on sustainable and innovative food options.
The venue’s restaurant and bar will host cook along, meet-ups, industry events, and product launches to support a like-minded community.
The concept of Vetomeato is a fast-food approach. Instead of catering for different taste buds, diets and ages, Vetomeato will serve familiar dishes such as curries, kebabs, salads and pies – with some vegetable-led and others using meat substitutes. The food is beautifully cooked and very tasty. Well sizes portions! Even if you are not vegan or vegetarian, you’ll be amazed by the quality and the flavour of the dishes.
The menu takes on classic street and comfort foods worldwide with signature dishes including the Asian Street Bowl and Larb Curry. Dishes are also available to click and collect via a QR code on the website, and this comes very handily if your office is nearby; Vetomeato makes the pick up easy.
This is not the beginning of this restaurant; Vetomeato’s move to WC1 comes after last year’s successful launch in Cambridge – despite an otherwise challenging period for the hospitality sector.
The Cambridge restaurant used the same borrowed infrastructure model as The Old Crown and gained a loyal following among the vegan community. To remain agile and minimise their environmental impact, they utilise spare kitchens through collaborations with bars and cafes in prime locations.
Vetomeato’s story of hope is mirrored by the recent experiences at its new venue – the renowned inner-city pub The Old Crown. Headed up by Ali Southey and Matt Tibbey, the three-storey pub and events venue also used lockdown to innovate and has a solid reputation for being forward-thinking and creatively responding to challenges facing the future of the industry. The team were recipients of Camden council’s ‘Business Pivot Award’ during lockdown for their launch of Covent Garden Deli and their plans to utilise nearby green spaces for events.