East London bar Coupette, launches their new Apples RTD

This week we visited a Well-renowned East End bar Coupette, which has just released its award-winning signature cocktail, Apples, in a ready-to-drink can.

Designed in London and made in France, the Apples RTD (8.0% ABV) has been created in partnership with Maison SASSY.

A bartender quality drink in the convenience of a can,  ‘Apples’ aims to showcase the diversity of apple juice and calvados. Perfect for consuming at home or on the go, the effervescent tipple is crisp and satisfyingly
refreshing, ideal for enjoying alfresco.

The ready-to-drink can is crafted with the same dedication, care and patience as the original Apples cocktail served at the bar, which was coined the most popular drink at the CLASS awards in 2019. The new beverage comprises a rotation of apple juice – made from a variety of 5 different apples that have been pressed, filtered, and carbonated – and calvados, exuding notes of caramel, nutmeg, brown sugar and toffee.

Coupette has also revealed a new menu that documents the journey of the bar’s new tight-knit team through Bethnal Green as they tell their tales through cocktails, illustration and film. Launched on 10th September, ‘Urban Legends & Their Uprising Tales.’ will be a six-chapter menu that is both an exploration into the darker side of East London and a tale of wits, innovation and teamwork winning against all odds.

The team has experimented with savoury notes and natural ingredients to create a selection of complex, nuanced cocktails. Parmigiano adds salty, nutty notes to a bourbon base, mead and raisins in Ain’t Easy Being Cheesy. Similarly, the Corny Gimlet uses homemade corn liqueur to add salty buttered gin and the splash of popcorn tea. In contrast, beetroot in the Purple Hopper is an unlikely but beautifully earthy partner to white chocolate, cream and crème de menthe.

The Bitter Quarter, with a combination of gin, vermouth, Campari and carrots, is a strong drink that emulates the gritty realism of Coupette’s environs. In addition, Cereal Wars, a heady. night-time combination of single malt whisky, genever, malt cocoa and Aztec chocolate bitters, is a light-hearted nod to the late-night gang antics in East London’s past.

Alongside Coupette’s cocktails, guests can order from a new menu of bar snacks.

From truffled nuts and smoked almonds to more substantial small plates; squid and cuttlefish croquettes, butterfly king prawns and sweet and savoury crepes. In keeping with its French inspiration, Coupette will also offer cheese and charcuterie boards featuring fresh French cheeses and a delicious selection of cured meats.

423 Bethnal Green Rd, London E2 0AN

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